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Image of Pronation
Effects Of Abnormal Pronation On The Body
Aggressive pronation has been shown to contribute to the following conditions:
Read more...Sock Support
Not just for shoes, continue foot support at home. Simply put BONZ insoles in your socks or slippers.
Pressure Map
During weight-bearing, the human foot is subjected to extremely high pressures.
Stan Hockerson - Patents and Resume
Owner of a Specialty Running Store in Albuquerque, NM Has over 30 years of experience in shoe design and technology
Licensed 67 major companies with various technology
Holds numerous patents
Stan Hockerson
PROFESSIONAL EXPERIENCE
1999-PRESENT HEART AND SOLE SPORTS
2817 San Mateo Blvd., Albuquerque, New Mexico
*Owner of Specialty Runner Store 7
1995 -PRESENT NEW CONCEPTS/PRODUCT DEVELOPMENT
HEART AND SOLE TECHNOLOGIES, ALBUQUERQUE, NEW MEXICO
*Licensed 67 Companies with Technology.
Saucony, Nike, L.A. Gear, Brooks, Reebok, Footlocker, Diadora, Adidas,,Puma, Asics, Rockport,
Vasque, Power, U.S. Athletics, Lotto, Spalding, Kappa, Guess, Airwalk, Stride Rite, And One,
Kaepa, Otomix, Wilson, Skechers, Fila, Pony, New Balance, Wolverine, Hi-Tec, Ryka, O.P.
Nevados, Turntech, Avia, Mizuno, Sears, Payless, Tretorn, Etonic, Merrill, Ellesse, M.V.P.,
Durham, Brunswick, La Coq Sportiff, British Knight, Dunlap, Easy Spirit, Timberland, Yukon,
Champion, Natural Sport, J ordache, Franklin, Head, K-Swiss, Rawlings, Russell, Teva, Clarks,
Karl Kani, Lanzara, Apex One.
*Developed new concepts in running, soccer, baseball, bicycle helmets, basketball, Disney Shoes,
Back Brace, Motion Analysis Machinery, Golf, Spring Technology, Exercise Products, Shoe Uppers
And Injury Prevention Insoles.
1993-1995 PRODUCT DEVELOPMENT/MARKETING ANALYSIS
MIZUNO U.S.A., SAN FRANCISCO, CALIFORNIA
*Co-developed new product lines in collaboration with head designer
*In charge of New Concepts
*Serviced professional athletes and custom built their shoes
*In charge of Wear Testing Program
*Monitored FOB Pricing and Tariff duties
1990-1993 SALES REPRESENETATIVE
ROBERTSON SALES COMPANY, DALLAS, TEXAS
*Managed sales operations in Louisiana and Mississippi
*Implemented marketing strategy which increased regional sales
1981-1984 TECHNICAL REPRESENTATIVE/ TECH REP.
AVIA INC, TIGARD, OREGON
* Pioneered technical sales for Avia in Northem California
*Increased regional sales to $3 million
*Worked with Famous Personalities and Professional Athletes
*Worked with Founder, Jen'y Stubblefield on some new concepts
*Offered Product Line Manager Job in I983 V
1978-1989 OWNER AND OPERATOR
SPORTS-A-FOOT RETAIL STORE, SANTA ROSA, CALIFORNIA
*First account of Nike, north of San Francisco
"Largest resole operation in State
*Acknowledged as a “Top 100” speciality retailer in a national publication
EDUCATION
CALIFORNIA POLYTECHNIC UNIVERSITY, SAN LUIS OBISPO, CALIFORNIA (CAL POLY)
B.S. DEGREE IN PHYSICAL EDUCATION
CALIFORNIA STATE UNIVERSITY A SONOMA, ROHNERT PARK, CALIFORNIA
GRADUATE WORK IN PHYSICAL EDUCATION
PATENTS
U.S. Patent 4,322,895 “Stabilized Athletic Shoe”
U.S. Patent 4,259,792 “Article of Outer Footwear” (John Halberstadt)
U.S. Patent 5,784,808 “Independent Impact Suspension”
U.S. Patent 6,145,221 “Cleated Athletic Shoe”
U.S. Patent 6,273,827 “Golf Putter Head”
U.S. Patent Pending “Improved Insole”
U.S. Patent Pending “Back Brace Support”
U.S. Patent Pending “Foamless Midsole”
U.S. Patent Pending “Uphill Walking Shoe”
ACHIEVEMENTS
School Record, Steeplechase, Santa Rosa Junior College
School Record, Decathlon, Santa Rosa Junior College
National Junior College Record, Decathlon, 1500 meters
All C.C.A.A. Conference, Steeplechase 1975
All C.C.A.A. Conference, Cross Country, 1976
All C.C.A.A. Conference, Mile, 1976
Guiness Book of World Records, Baby Carriage Pushing, 1979-87
Coached Age Group World Record Holders in Triple Jump
Billy Kemp, age 8,9 and 10
Mark Williams, age 7
Wade Kinkade, age 5
National Champion, United States Lifesavings Association (U.S.L.A.), 2 mile Beach Run
T.A.C. National Masters Indoor Championships, Bronze Medal, l500m, Silver Medal, 3000m
Selected on National Junior Team to play German Soccer Team, 1971
Effects Of Abnormal Pronation On The Body
Aggressive pronation has been shown to contribute to the following conditions:
• plantar fascitis
• patellofemoral knee pain
• bunions and big toe pain
• pelvic malalignment
• low back strain
• SI joint and piriformis muscle strain
• IT band friction problems
• shin splints/medial tibial stress
• achilles and posterior tibialis tendonitis
Deceleration of pronation through the use
of flexible BONZ shoe inserts can greatly reduce the stress on all of these conditions.
Pronation: The Myth
Pronation, or arch collapse, is a highly complex
and poorly understood foot issue. There are
many misconceptions about pronation and it is
ofter cited as the cause of a host of common
foot problems. The fact is that, while pronation
can cause excessive stress to certain tissues in
the leg, foot, and lower back, PRONATION IS A
NORMAL FOOT MOVEMENT!